What Story Are You Telling?

 
Marketing is no longer about the stuff that you make but about the stories you tell.
— Seth Godin
 

Whatever you do, I bet you’re crazy good at it. You’re offering something special, a service, a product, some wisdom or skill that will enrich people’s lives. And you’re so excited to share it with the world...

Maybe there are days you wish you could grab your "if-only-they-were-clients" by the shoulders, plop them in a chair, and parade in front of their eyes all the reasons and ways and data for how your special something can change their life. 

“See?! My Insta-Gone Mustache Waxing Kit is 60% quicker and less painful than the competition!” 

If you just had their attention, they’d start throwing money at you like it’s Friday night in the club. ...Right?

But that’s not how it works. 

If someone tried strapping me to a chair and flashing their “BUY NOW” button in my face, I’d gnaw through the ropes then run like hell, all the way out of that dystopian novel. 

The right facts and figures can pique a person’s interest, but it’s storytelling that engages their emotions and shows them a reality with your product—a reality they want.

Give them a reason to pull up a seat, lean in, and learn more about what you’re doing. Show them a story they want to be a part of. A story so compelling they can’t believe they’re still sitting on the sidelines. Because now they’re ready to jump, all in.

...What stories are you telling? About your business? Your product? Your ideas?

I’d love to help you get started.